NHEW 2022: Communications: It Is What You Say

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We learned for the past several years that misinformation or disinformation costs lives. Our role in health education is to relay factual messages to youth and adults, backed by research and science. To communicate effectively, we should follow the KIS rule, keep it simple. Our overall health depends on understanding and following trusted messengers and messages. Learn more about the research conducted on misinformation from an expert in the social and behavioral sciences field.

Learning objectives

1. To grasp the research conducted on misinformation from the social and behavioral sciences perspective.

2. To incorporate simple, clear and concise messages when communicating health education information.

Jeanine Guidry, PhD

Assistant Professor & Director

Virginia Commonwealth University and Media+Health Lab

Originally from the Netherlands, Dr. Jeanine Guidry is an assistant professor at the Richard T. Robertson School of Media and Culture, director of the School's Media+Health Lab, and a member of the Institute for Women’s Health (IWH) Sexual and Domestic Violence Research Development Group.

Her research agenda focuses on the use of visual social media and mobile technology in health, risk, and crisis communication and message design, and her dissertation research studied effective message design development for the future Zika vaccine. She regularly presents her work at national and international conferences, such as the International Communications Association (ICA) conference, the DC Health Communication (DCHC) conference, the American Public Health Association (APHA) conference, the EUPRERA (European PR) conference, AEJMC, IPRRC, and the European Association for Communication in Healthcare (EACH) Conference. In addition, her work has been published in Public Relations Review, Vaccine, the Journal of Social Marketing, Health Communication, PRism, and Communication Teacher.

Together with Dr. Marcus Messner, Jeanine won the national first-place award in the Best Practices in Teaching Competition of AEJMC for the “Global Health and Social Media” open online course. She also won the AEJMC ComSHER Lori Eason Award for Top Student Paper in 2014.

Jeanine received her Ph.D. in Social and Behavioral Sciences from the Department of Health Behavior and Policy in the School of Medicine at VCU, her M.S. in Health Sciences from Maastricht University in the Netherlands, and her M.P.S. in Strategic Public Relations from George Washington University.

Jeanine and her husband Chris run a local nonprofit in Richmond, VA – consisting of a band, Offering, and a mural painting component, Arts in the Alley.

Jennifer Schleman, MPS, APR

Senior Vice President, Communications & Governance

National Health Council

Jennifer Schleman’s path to the National Health Council (NHC) began in Dayton, Ohio, where she saw firsthand what it means to watch loved one’s struggle with chronic health conditions. Several of Schleman’s close family members developed complications ranging from blood clots to diabetes. It was these experiences in her youth that poised Schleman to grow into a passionate advocate for patients across countless communities that have and continue to be marginalized by the health care system. Schleman joined the NHC in December 2016 and is the senior vice president, communications & governance. She oversees all the NHC’s marketing, communications, and public relations activities while also serving as the steward of the organization’s brand. She also leads the NHC’s governance activities by providing strategic direction and counsel to the CEO in the management and execution of the NHC’s governance requirements.

Schleman earned a master’s in strategic public relations from The George Washington University Graduate School of Political Management and is a cum laude graduate of Ohio University’s E.W. Scripps School of Journalism. She earned her Accreditation in Public Relations (APR) from the Public Relations Society of America (PRSA) in 2007. Schleman has volunteered for PRSA on the national and local levels and is a past board member of PRSA’s National Capital Chapter in Washington, D.C.

Tiffany Neal, MPH, MCHES® (Moderator)

independent public health educator

Tiffany works with multiple clients as an independent public health educator in New Jersey. Her roles include grant coach with the New Jersey Healthy Communities Network, project coordinator for a community health grant, and health educator for a local health department. She also leads health communications for Public Health Connected, a new nonprofit that aims to strengthen the community of public health professionals. Her passion for health education developed while earning her MPH at UC Berkeley, and during an internship at CDC designing educational materials. She has also worked in student health at Berkeley, patient education at Kaiser Permanente, and obesity prevention at a regional health department in Virginia.


Live Webinar
10/18/2022 at 2:00 PM (EDT)  |  60 minutes
10/18/2022 at 2:00 PM (EDT)  |  60 minutes Topic: NHEW 2022: Communications: It Is What You Say Time: Oct 18, 2022 02:00 PM Eastern Time (US and Canada)
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