Social Media for Health Education: Teaching Experiences, Current Trends, and Emerging Ideas
Includes a Live Web Event on 12/04/2024 at 2:00 PM (EST)
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- Early bird pricing available!
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- Regular Price after 12/04/2024 3:15 PM
- Non-member - $20
- Member - $10
- Student Member - $5
- Student Non-Member - $10
In this live webinar, participants will learn about emerging topics in social media for health education, and they will explore a model for teaching social media as part of public health education professional preparation. The presenters will illustrate their process of developing and teaching a course on social media for health education course since 2017, its origin and evolution. They will share their experiences, and students’ responses, to an application-based course on digital health communication.
Emerging topics in social media for public health education practice will be discussed, including the “infodemic” of misinformation and potential methods for countering via persuasive communications. The role of health literacy in digital health communication will be outlined. Case examples from teaching will be shared, and participants will be encouraged to engage directly via interactive polls, breakout sessions, and practice with creating social media posts.
Upon completion of the webinar, participants will be able to:
- Describe a model for teaching social media as part of health education professional preparation.
- Illustrate how misinformation has evolved into what has been dubbed an “infodemic”
- Outline persuasive communication techniques for digital health communication, including methods for countering misinformation.
- Relate health literacy to digital health communication education.
- Explain current trends and emerging frontiers in social media communication for public health education preparation.
Competencies that will be covered include:
6.5.4 Use current and emerging communication tools and trends (e.g., social media).
6.5.6 Use digital media to engage audience(s) (e.g., social media management tools and platforms).
6.3.4 Employ media literacy skills (e.g., identifying credible sources and balancing multiple viewpoints).
6.3.2 Develop persuasive communications (e.g., storytelling and program rationale).
6.3.3 Tailor message(s) for the audience(s).
6.4.4 Assess the suitability of new and/or existing communication aids, materials, or tools for audience(s) (e.g., the CDC Clear Communication Index and the Suitability Assessment Materials (SAM).
Application for CHES® (entry-level)/MCHES® (advanced-level) Category I continuing education contact hours (CECH) is pending. The National Commission for Health Education Credentialing, Inc. has approved SOPHE and its chapters as designated multiple-event providers of CECHs in health education. SOPHE is a provider of Certified in Public Health (CPH) Renewal Credits. An application is pending to award CPH Renewal credits on behalf of the National Board of Public Health Examiners.
Jordan Miller, MPH, MCHES
Senior Lecturer and Program Director, Population Health, MS
Arizona State University
Jordan Miller, DrPH, MCHES, is a Teaching Professor at Arizona State University, where she has taught for nine years. She is currently Program Director for the Population Health MS, and she also teaches in the undergraduate Health Education and Health Promotion program. Her areas of expertise include digital health communication, coalition building and advocacy, and diabetes education. She has a professional passion for experiential and applied learning, and she enjoys mentoring and advising students. When she is not working, she is spending time in nature, playing with her dog, and rediscovering her love of photography.
Micki Hrncir
MS
Arizona State University
Micki Hrncir, MS, MCHES, NBC-HWC, is an Associate Teaching Professor at Arizona State University. For nearly a decade at ASU’s College of Health Solutions, she has taught a diverse range of courses covering foundational health principles, injury prevention, emotional health, wellness, and program management. Throughout her time at ASU, she has been fortunate to take on various leadership roles, including Program Director and Interim Program Director, allowing her to shape and enhance academic programs that address critical public health issues. These roles have allowed her to collaborate with faculty, engage in curriculum design, and create innovative strategies for educating future health professionals. She takes pride in developing engaging, practical course content that prepares students for real-world health education and promotion challenges. When she is not working, she adventures with her husband and with her children, ages four and two, snuggles her cat, and takes road trips throughout the southwest.
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