Understanding Potential Mechanisms of Vaping Prevention Messages: A Mediation Analysis of the Real Cost Campaign Advertisements

A public health education campaign, The Real Cost, was implemented to help reduce youths' susceptibility to tobacco use. In this article, they looked to identify the positive mechanisms that worked in this messaging. It explains the impact of the ads and an analysis on this campaign's advertisements prevention messaging.  

HESPA III Competencies Included:   

1.3.2 |Entry| Determine the knowledge, attitudes, beliefs, skills and behaviors that impact the health and health literacy of the priority population(s).

7.1.2 |Entry| Identify the assets, needs, values, and characteristics of the audience(s) that affect communication and message design (e.g., literacy levels, culture, cognitive and perceptual abilities).  

Sponsored by SOPHE, a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is designated for Certified Health Education Specialists (CHES®) and/or Master Certified Health Education Specialists (MCHES®) to receive up to 2.00 total Category I contact education contact hours. Maximum advanced-level continuing education contact hours available for this session is 0. Provider ID #98029 and Activity ID HEB0126012