What I Wish I Knew: Insights and Lessons from Transitioning Grassroots Advocacy to Nonprofit Work
Recorded On: 10/22/2025
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- Non-member - $20
- Member - $10
- Student Member - $5
- Student Non-Member - $10
Attendees will engage in a dynamic discussion exploring the essential lessons, common obstacles, and often-overlooked opportunities when moving from grassroots advocacy to a structured nonprofit. If you’ve ever wondered how to sustain the passion and authenticity of grassroots efforts while scaling your impact, this session is designed for you.
Through open dialogue, you'll gain actionable insights from those who have successfully made the shift from grassroots to nonprofit. These firsthand perspectives will help you understand what works, what doesn’t, and how to anticipate challenges. Discover ways to grow your mission sustainably, even while facing the unique demands of nonprofit work. You’ll learn how to balance operational needs with mission-driven goals, ensuring your organization remains both impactful and manageable. By joining this webinar, you can learn from others' experiences to prevent missteps that can cost time, money, and even your core mission. We’ll cover practical examples of hurdles like funding restrictions, mission drift, and balancing stakeholder expectations.
At the end of this webinar, participants will be able to:
1. Identify key strategies for maintaining mission integrity and community-centered values when transitioning from grassroots efforts to a formal nonprofit structure.
2. Recognize common challenges in nonprofit development and apply practical solutions for sustainable growth and impact.
Competencies that will be covered include:
8.4 Promote the health education profession to stakeholders, the public, and others.
8.4.2 Explain the role of professional organizations and the benefits of participating in them.
Sponsored by the Society for Public Health Education, a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is designated for Certified Health Education Specialists (CHES®) and/or Master Certified Health Education Specialists (MCHES®) to receive up to 1.00 total Category I contact education contact hours. Provider ID #98029 and Program ID PM98029_01742DL.
SOPHE is a provider of Certified in Public Health (CPH) Renewal Credits. A total of 1.0 CPH Renewal credits are provided on behalf of the National Board of Public Health Examiners.
Sharita J. Ambrose, DHEd, MPH, CHES, CHWI
Executive Director
Allure Alliance Inc.
Dr. Sharita Ambrose, CHES, CHWI, is a public health leader with 22+ years in HIV/AIDS education and advocacy. She holds a Doctorate in Health Education, specializing in Health Promotion, with a focus on PrEP awareness among Black women, a Master’s in Public Health, and a Bachelor of Science in Health Administration. As Co-Founder of Allure Alliance Inc., Dr. Ambrose addresses sexual health disparities through community support, education, and advocacy. "I believe that Black women's voices need to be heard, and spaces need to be curated, for us by us, to address the intersections we face daily. I am committed to Black women and improving our holistic health, from birth to death."
Thometta Cozart, MS, MPH, CPH, MCHES (Moderator)
Health Equity and Multicultural Outreach Professional
Epilepsy Foundation
Thometta Cozart has over 10 years of public health experience and 15 years of experience in public relations and health communications. She currently serves as the Multicultural Outreach and Health Equity Director at the Epilepsy Foundation. She is certified in Seizure First Aid and is an instructor.
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