This presentation will describe the planning, implementation, and results of implementing a social marketing strategy for a public health journal on LinkedIn. A five-month analysis of activity from LinkedIn and evaluation of the overall project will be discussed. The authors will describe the needs assessment planning and preparation for launching a company page, the posting strategy, and an analysis of interaction with the page and individual posts. Finally, there will be an analysis of the successes and significant lessons learned based on both the overall social media promotion goals of Health Promotion Practice Journal and the goals for establishing a presence on LinkedIn, including encouraging engagement from new, mid-career and seasoned public health professionals.

In this micro-learning session, we will focus on how MI principles and strategies can be leveraged to address vaccine hesitancy. The session will review how health educators can use Motivational Interviewing in conversations about vaccines and will include demonstration of core skills in practice.

In this microlearning session, participants will learn the importance of importance of attending to the language of change, three types of client talk, and how health educators can respond and evoke strategically to motivate and empower change in health education settings.

These three-part, 30-minute sessions will overview the importance of attending to the language of change, three types of client talk discord, sustain talk, and change talk), and how health educators can respond and evoke strategically to motivate and empower change in health education settings.

In this micro-learning session, participants will learn about the uses of motivational interviewing--a collaborative conversation style that promotes and strengthens an individual’s own commitment to change. This session will overview the basics of Motivational Interviewing in health education and the benefits of using it.

The eight-module series is an interactive, distance-based course designed for students and health education professionals who wish to expand their knowledge, skills, and abilities to become certified in the health education field.

Area of Responsibility VII: Leadership and Management Module

The Alzheimer's Association will provide the latest findings from the 2021 Alzheimer's Association Facts & Figures Report including current prevalence and impact on American families, risk factors, impact on caregivers, and national cost of care. We will review why Alzheimer's and other dementias is a growing public health challenge and ways we can take action through the Health Brain Initiative Road Map. Participants will learn how to access tools and resources to support families impacted by Alzheimer’s and other dementias and discuss local collaboration opportunities with our 75 chapters nationwide.

This webinar will define implicit bias, explore the importance of diversity training and provide tools to build comprehensive diversity training.

Attend this live webinar session to learn more about the volunteer leadership opportunities SOPHE has to offer and how they can impact your professional career growth and skill-building.